Client: Local 33 Single Origin Honey, Ontario, Canada
Deliverables: Logo Design, Packaging/Label Design
Local 33 is an organic honey farm established in 1982 in a small village of Ontario, Canada. The client visualized local honey being brought into the city because of its quality and health benefits regarding seasonal allergies. The name “local” is used to emphasize the fact that it is locally produced and the “33” represents the apiary highway 33 in the countryside from which the honey comes from. The design strategy TFA has come up with focuses on simplicity, modern typography and a touch of elegance to ensure an emotional purchase decision by the target audience who has an eye for design.