Client: The Village Market Africa
Deliverables: Logo, Corporate CI, Packaging/Label design, Website Design
The Village Market Africa (TVMA) is a luxury consumer brands social enterprise operating in the Food, Health and Beauty sectors. They envision a new positive reality of African communities with quality standards of sustainable living in harmony with the environment. Their collection of luxury premium quality honey, organic indigenous produce, natural skincare range and home accessories tells a unique story of each African village it is sourced from.
The design strategy focused on a soft, warm and modern style to portray a luxury brand that encapsulates the feel of nature. The logo (made up of the letters V & M represents a native African pattern). This allowed us to design for a Westernized target audience while still drawing from the African influences that formed the brand, maintaining a simplistic and modern style. Illustrations of florals and bees represent the organic importance of the business.