Client: GFG – Good Financial Governance in Africa
Deliverables: Logo design, Website Design
The Good Financial Governance in Africa programme promotes transparency and accountability in public financial management and is implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) and the European Union (EU). Its objective is to foster Good Financial Governance in Africa, more specifically to equip decision-makers in African public finance to use region-specific services, products and further education to improve financial governance. The backbone of the creative approach for this corporate focused brand, was to communicate all the loads of information in a more comprehensible way. By making use of strong informative icons to portray their areas of work, helped to better communicate the essence of their company to the public.